Age UK is well known as the largest charity for older people and, in that role, they look out for all the needs and difficulties that life throws at us when we get older. Their latest venture has been to provide a radio station “for grown-ups”, providing a new listening experience that is the way forward for the future.
Radio is one of the few mediums that has remained popular throughout the development of the digital age, and millions tune in to their favourite shows and stations every day. New radio stations are popping up all the time for different audiences, and Age UK have created ‘The Wireless’ to be the station of choice for one of the most important demographics: older listeners.
The Wireless was launched in May 2012 online and has started broadcasting on DAB digital radio this week, fantastic news for those who like to sit back in rise and recliner chairs for a bit of listening enjoyment.
The new service has recruited some priceless radio talent to its presenting ranks, including former Radio 1 DJ David Hamilton and Graham Dene, previously from Capital Radio and reportedly the favourite DJ of Princess Diana.
Hamiltonhas said that he is excited to get involved with the new station which he describes as “brilliant”, praising it for its huge selection of great music from the 50s to the 80s, talent for picking up on interesting features, and usefulness in offering expert advice. All in all, The Wireless appears to provide a unique blend of content that will entertain and interest the more seasoned listener.
Now that the show has gone digital, it can now reach 12 million people who can listen to it whilst gardening, cooking, using stair lifts, cleaning and more; turning to DAB digital radio will certainly give The Wireless the opportunity to reach the ears of eager audiences across the UK.
Some of the interesting and informative features and documentaries that can be expected include the discussion of up-to-date and relevant topics like sleep, blood pressure, genealogy research, and money saving. A variety of musical greats can be expected too, with Young at Heart by Frank Sinatra and Shades of Grey by The Monkees being just 2 examples.
Tom Wright CBE, group chief executive of Age UK, is “thrilled” to launch The Wireless, considering it to be the ideal platform for older listeners to express their views, listen to music that is entertaining and hear content that is helpful.
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