If you are a regular user of the Amazon shopping website, it will not have escaped your attention that the retail giant is pushing the benefits of its Prime membership scheme with a great deal of enthusiasm.
Even the most loyal of brand advocates, however, will surely be surprised by one service that may shortly be available to Prime customers: personal butlers.
The various adverts across the site and beyond which have been encouraging shoppers to sign up to the loyalty programme since 2007 (yes, it did launch in the UK almost 10 years ago!) tend to emphasise Prime’s quick delivery times and access to exclusive content, but not the chance to make use of ‘Amazon Assistants’ – at least, not until now.
First spotted in November by Angel Gonzalez of the Seattle Times, two American job vacancy listings were recently posted by Amazon which asked to hear from applications who would be interested in ‘helping Amazon customers keep up their home’.
Specific tasks listed in the job description which the successful applicants ‘will become awesome at’ include ‘tidying up around the home, laundry, and helping put groceries and essentials like toilet paper and paper towels away’. All of which seems to suggest that what the business is really looking for is expert household staff like experienced or aspiring butlers who will be able to ensure that Amazon customers, in the company’s words, can live ‘errand-free’ lives.
Just a stunt?
The idea that this is at least partly just an experiment or maybe even a marketing tactic to entice more Prime members came from a line in the ad which states that the future employees would be expected to provide ‘timesaving assistance to Amazon Prime members’.
However, a Business Insider UK article spotted that the reference to Prime was actually removed from the listings later on.
Whether or not the vacancies are filled and whether Amazon – who are yet to comment on the story – continue with their new employment drive, one thing is for sure: this development reinforces the notion that butlers and other household staff are back in fashion and are now once again appreciated by busy modern families.